The idea started with a simple truth: most accidents don’t happen on cliffs or racetracks they happen in living rooms, kitchens, and backyards. Red Bull was a familiar impulse buy, grabbed on the go, but rarely stocked at home where people actually needed a boost.
So we flipped the perspective.
Our campaign centered around one unmistakable line: “Should’ve had Red Bull at home.” We bring back the good old home video. The funny, the chaotic, the slightly painful moments everyone recognizes. A toppled chair, a poorly timed jump, an ambitious dance move gone wrong. Each moment ended with the same reminder: these little household misadventures might have been avoided with a bit more energy.
By turning relatable accidents into triggers, we reframed Red Bull from a spontaneous purchase into a smart household essential.
