About me

About Me: Emma van Hartevelt

I believe that the most powerful creative work doesn’t just look good, it feels right. As a creative, I’ve always been fascinated by human behavior. I love diving into the “why” behind our choices and using those insights to create work that speaks directly to the heart, the brain, or in some cases, even the gut. While modern marketing tends toward the literal, the most compelling brands understand that true impact lies in the unspoken, leaving space for the audience to complete the story themselves.

Stories and images

My creative heart beats for (moving) images and storytelling. Whether it’s the immersive storytelling of long-form content or the trend-driven rhythm of short-form, I’m obsessed with the way motion can capture a mood.

While I appreciate the history of advertising, I am a firm believer in social-first thinking. In a world where TV commercials are often skipped, I focus on where the real conversation is happening.

I design for the platforms people actually use every day, ensuring that every scroll-stopping moment feels native, authentic, and engaging. That being said, like any creative, I still harbor the long-standing ambition of one day scripting a TVC.

My Creative Journey

My foundation was built at the Grafisch Lyceum Rotterdam (Graphic Design) and further sharpened at the Willem de Kooning Academy (Advertising). After my studies, I’ve had the chance to learn from a vibrant range of industries:

Sports & Emotion: Working with a professional football club, where passion is everything.
Agility in Retail: Navigating the fast-paced, results-driven world of D2C retail, including new product development.
Creative Agency: Honing my craft and strategic thinking on the agency side at Studio Nul.
Events & Production: Proven ability to drive execution and maintain composure within high-pressure, time-sensitive environments.

Let’s Connect

I embrace innovation as a core part of my creative process. Using AI allows me to push technical boundaries and streamline routine tasks, freeing me to focus entirely on high-level conceptual work.

I’m always looking for new challenges and like-minded people to collaborate with. If you’re looking for a creative partner who combines strategic thinking with a love for human-centered design, I’d love to connect!

Email: emmavanhartevelt@hotmail.com
Phone: +31 628133222