With our current online-shopping behaviour, delivery people are more occupied than ever before. During the week of Black Friday, over ten million parcels had to be delivered in the Netherlands alone. Indeed, there is some advantage in not having to go to a store, but its carton casings come at the expense of nature. With this carton clothing line, and the dutch tagline “Heb je weer een nieuw pakje nodig?” we aim to make people aware that everybody carries guilt concerning this problem, that there rarely is a real need for that brand-new outfit and to recycle your cardboard boxes.
