This project describes pitch deck for the Salomon XT-Whisper Void shoes, developed during a 12-hour Youngdogs pitch competition where my teammate won first place. The briefing asked for a touch of female empowerment without excluding men as target audience for the campaign. The core concept revolves around the “duality of people” and how the Salomon XT-Whisper Void embodies this versatility. The pitch highlights the idea of “The Shoes That Can Do Both,” catering to various aspects of an individual’s life. Based on the \u201cGet a girl who can do both\u201d meme. <\/p>\n
The proposed execution includes:<\/p>\n
– Product Placement: Dynamic shopping window displays that switch between day and night themes.<\/p>\n
– In-store Activation: Launch parties with specific dress codes (Vanilla Ice for morning, Black Metallic for night) and an AI-generated “alter ego” photo booth.<\/p>\n
– Campaign Website: A user-interactive website featuring a slider to switch between light and dark modes, affecting event information.<\/p>\n
– Editorial Blog: Content focusing on versatile pieces that complement the shoes and highlights places in Amsterdam that “do both,” reflecting the shoes’ adaptability.<\/p>\n
The pitch aimed to showcase the XT-Whisper Void’s ability to seamlessly transition between different environments and styles, empowering individuals to embrace all facets of their identity.<\/p>\n
Copywriter: Quynh Bui \/ Concept\/art director: Emma van Hartevelt<\/p>\n","protected":false},"author":1,"featured_media":118480,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[30,32],"class_list":["post-118472","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-adv","portfolio_category-branding"],"_links":{"self":[{"href":"https:\/\/studio-emmer.com\/index.php?rest_route=\/wp\/v2\/portfolio\/118472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studio-emmer.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/studio-emmer.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/studio-emmer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/studio-emmer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=118472"}],"version-history":[{"count":5,"href":"https:\/\/studio-emmer.com\/index.php?rest_route=\/wp\/v2\/portfolio\/118472\/revisions"}],"predecessor-version":[{"id":118485,"href":"https:\/\/studio-emmer.com\/index.php?rest_route=\/wp\/v2\/portfolio\/118472\/revisions\/118485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studio-emmer.com\/index.php?rest_route=\/wp\/v2\/media\/118480"}],"wp:attachment":[{"href":"https:\/\/studio-emmer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=118472"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/studio-emmer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=118472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}